Praise for The New Wellness Revolution

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The New Wellness Revolution is no different."

—Anthony Robbins
author Awaken the Giant Within and Unlimited Power


"The New Wellness Revolution reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future—wellness."

—Randy Fields
cofounder, Mrs. Fields Cookies


"Like any machine, the body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote—and profit by—the wellness revolution."

—Michael J. Behe
Professor of Biology,
Lehigh University,
author Darwin's Black Box


"Paul Zane Pilzer shows how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground-floor opportunity, catch the wave of the future—The New Wellness Revolution!"

—Ardath Rodale
Chairman, Rodale, Inc. publisher of Prevention
and Men's Health

Preface of The New Wellness Revolution

2. The Next Millionaires—
Wellness Entrepreneurs

If you are an entrepreneur, or considering becoming one in wellness, there has never been a better time in history to own your own business.

When I was growing up in the 1950s, millionaires were fictional characters on television shows like The Millionaire or in comic strips like Little Orphan Annie. Nobody actually knew or saw a millionaire. Even on the The Millionaire the "millionaire" John Beresford Tipton never appeared on camera. I remember asking my dad to go out to dinner and hearing his reply: "What do you think we are, millionaires?"

But by 1991, the amazing U.S. economy had spawned 3.6 million U.S. households that had a net worth of $1 million or more. Then, in just the next 10 years, the number of millionaire households doubled to 7.2 million. It took the U.S. economy 215 years to create the first 3.6 million millionaire households, and then just 10 years to create 3.6 million more.

As explained and predicted in my 1991 book Unlimited Wealth, what happened in the 1990s was the beginning of a 40-year period of international economic growth. From 1991 to 2001 U.S. household wealth tripled—from $13 trillion to $40 trillion—and a similar expansion occurred in every developed nation except Japan.

There have always been periods of economic growth and wealth accumulation, but in the past this often meant that the rich got richer and the ordinary person didn't stand a chance. What was so unique about the 1990s was the enormous number of new households that shared in this wealth. But the 1990s were only the beginning:

The 1990s were the beginning of a period that will be known one day as The Democratization of Wealth, not just in the United States, but in every nation from China to Europe.

As you will see in this book, because of fundamental changes in the world economy, in technology, and in new legislation favoring the individual over the organization, we are just beginning a period of democratization of wealth that would make Karl Marx stand up and cheer. But even Marx couldn't have fathomed what is happening today—for we are not taking from the rich and giving to the poor, we are creating new wealth in which everyone who chooses to can share.

Today, more than 10 million U.S. households have a net worth of $1 million or more. By 2016, there will be 20 million U.S. millionaire households. Each household represents approximately 2.5 people, meaning that 50 million Americans will soon live in a household with a net worth of $1 million or more.

Number of U.S. Millionaires 1991-2016
 1991200120062016 (predicted)
Number of millionaire households3.6 million7.2 million10 million20 million
Number of Americans living in a millionaire household9 million18 million25 million50 million
U.S. household wealth$13 trillion$40 trillion$60 trillion$100 trillion

Millionaires are the fastest growing minority in the United States and the developed world today.

And as you will see throughout this book, as people become millionaires, or just increase their wealth on the way to becoming one, the most important thing they desire with their newfound wealth is wellness.

The more people increase their wealth, the greater proportion of their income they spend on wellness.

Next Section: Is It Nature, or Nurture?—It's Neither

Defined Contribution          Small Business Health Insurance          Health Reimbursement Arrangements          HRA

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